Chloe Ting is a fitness personality on YouTube who is based in Singapore. She is best known for her workout programs. Her “Two Week Shred Challenge” went viral on YouTube and TikTok. She also went on a fitness challenge during pandemic 2020.
Exercises
Chloe Ting, a thirty-something fitness trainer from Australia, has gained millions of followers through her YouTube channel. She began her YouTube career in 2011, when she was just sixteen, and has since expanded to over 21 million subscribers. Her workout videos are accompanied by diet and nutritional guidelines. The workout sessions are very easy to do at home and require minimal equipment.
Ting does each exercise in real time. Each exercise is performed for thirty or forty seconds, and then the user moves to the next exercise. She also provides a five or ten-second rest interval between certain exercises.
Marketing strategy
Chloe Ting’s marketing strategy is all about leveraging the power of YouTube. She started out by creating free workout videos, which have become a staple of her website. Ten years ago, 94% of 18-24 year-olds watched commercial TV. The internet has allowed students to create their own workout videos, and Ting took advantage of this.
Chloe Ting’s YouTube channel, which focuses on fitness, has garnered millions of subscribers. Despite her celebrity status, she is actually from an average background. She studied Business Statistics and worked as a statistician before turning to the world of online content.
Claims to fame
Chloe Ting is a model, YouTuber, and actress. She was born in Brunei, an island located in the north of Borneo, and has lived in Melbourne, Australia, since 2005. She is of Chinese descent, stands 1.55 meters tall, and weighs 46 kilograms.
But Ting isn’t the only one who’s making claims to fame. She’s also facing criticism from a bodybuilder in Singapore who debunked many of Ting’s workout videos. The bodybuilder, who goes by the name @dinokang, claims Ting is spreading fake information.
Accessibility
Chloe Ting has gained wide popularity through her YouTube videos that demonstrate how to work toward fitness goals without the need for expensive equipment and attractive workout outfits. As a result, she has become a household name in the United States. Her videos are free, and range from beginner to experienced workouts. Moreover, they last around 10 minutes.
Ting was born in Brunei, but moved to Australia where she studied econometrics, statistics, and finance. Upon graduating, she worked as a financial analyst for three years. In 2010, she decided to start blogging and changed her topics to focus on fitness and sports. She became popular on YouTube when she registered her channel. Later, she began posting videos on the TikTok app, which led to many fans.